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ONLINE RETAILER WIGGLE HITS AUSTRALIAN SHORES
Wiggle is a UK based online retailer looking to make their mark in Australia. Operating in 70 countries around the world, Wiggle saw the Australian market as place for growth.
We put our heads together with Wiggle and rolled out a campaign that links our aerial advertising skills together with our event activation team. Ground staff were handing out discount code flyers as the banner soared above their heads, creating a memorable experience with multiple touch points.
While the online retail boom continues we think we’ll be seeing more banners and campaigns like this one.
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TAKING IT SKY HIGH
The Sydney Swans took their already strong brand message of “Love Your Swans” to the sky. Aimed at increasing their fan base and getting more backsides on seats, their banner was last seen soaring across Sydney’s skies during the 2011 AFL season.
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NAB CAMPAIGN FLIES HIGH AT CANNES 2011
While lovers nationwide were busy splashing out on over-sized bears holding ‘I wuv you’ signs last Valentine’s Day, Branding by Air were hard at work touting NAB’s “Breakup” campaign across the skies.
We brought our skills to the table on day one of the campaign, helping NAB take their message to the masses by flying their banners across Sydney and Melbourne’s CBD, launching a highly successful marketing initiative that incorporated everything from PR to social media and advertising.
However not even we could predict this innovative campaign would garner such a response. Clemenger BBDO cleaned up at the PR Lions at Cannes in June, winning both the grand prix award as well as a second silver Lion in the PR category.
It’s always exciting for us to be involved with a campaign that stands out from the crowd and we’re a better company for our association with its success.
